Total Outlander 2016 sales up 10 percent over 2015
Mitsubishi Motors North America, Inc. (MMNA) has reported July 2016 sales of 7,890 up slightly from July of last year. Mitsubishi’s family of CUVs, the Outlander Sport and Outlander, led the way with total sales of 5,497, up 10 percent over July 2015.
“Outlander Sport continues to prove why it’s our sales leader,” said Don Swearingen, executive vice president and chief operating officer, MMNA. “Reliability, quality, competitive pricing and cost of ownership are at the core of Outlander Sport; to be recognized for providing exemplary value in such a competitive CUV segment proves Mitsubishi is providing consumers with what they not only want, but need.”
Earlier, the Outlander was awarded the Yankee Value Award which deemed Outlander as the vehicle that best exemplifies the hardy New England spirit of understated perseverance – and NEMPA takes its Yankee heritage seriously. To consider a vehicle for the Yankee Value Award the membership must be impressed with the vehicle as a “value proposition.”
That rings true with the 2016 Outlander Sport, a vehicle that offers a variety or features and a 10-year/100,000-mile powertrain limited warranty that continues to grab consumers attention in the competitive crossover segment.
In April, sales of 9,674 was up 17.7 percent from April of last year and is the best April sales since 2007. The Mitsubishi Outlander and Outlander Sport CUVs once again posted strong sales numbers with combined sales of 5,343 up 36 percent over April 2015. Outlander sales of 2,729 are up 118 percent over the previous April.
Meanwhile, Mirage continued to post solid sales numbers again in April with total sales of 3,302 up 37.2 percent over the same period last year. Mirage was the volume sales leader for the month.
“Coming off the heels of a strong first quarter for the brand, the first month of the second quarter continued the momentum with April sales that we haven’t seen since 2007,” stated Don Swearingen, Chief Operating Officer, MMNA. “Our CUVs continue to be the sales workhorse for the lineup while the subcompact Mirage demonstrates the need for affordable, reliab