In busy modern age, women often push one important health decision aside

Merck is encouraging women through its Let’s Go There campaign to rethink their birth control and talk to their health care providers about options that best fit their lifestyle. Actress JoAnna Garcia Swisher partners with Merck on Let’s Go There campaign to encourage women to rethink their birth control and talk to their health care providers about options that best fit their lifestyle.

IT’S NO surprise that with everything women in their 20s and 30s today have on their plates – busy careers, relationships, family – something is bound to fall to the bottom of their list. But should it be their birth control?

A new survey from Harris Interactive on behalf of Merck among 2,000 U.S. women ages 20 to 39 found that 72 percent of women refuse to settle for anything less than what truly makes them happy. But the survey also uncovered that women may be not be taking the same initiative when it comes to their birth control. Up to 70 percent of women using hormonal birth control would change something about it. And of those women, 43 percent would change having to take it every day.

Given this disconnect between the way women approach their birth control and the take-charge attitude they have in the rest of their lives, it’s important for women to know that whatever stage of life they’re in, they don’t need to settle – there are options.

To encourage women to get real about their health, Merck has teamed up with actress JoAnna Garcia Swisher to launch Let’s Go There, a national campaign celebrating women’s “don’t settle” mindset and encouraging them to talk to their health care provider about the full range of birth control methods available.

“As the daughter of an OB/GYN, I learned from an early age the importance of educating myself to better understand my health options,” says Garcia Swisher. “I am excited to partner with Merck on Let’s Go There to encourage other women to take charge of all aspects of your life, whether career or relationships, or most importantly – your health. Today, with all the different birth control options available, it’s important to take time to talk to your health care provider about what method best fits your lifestyle.”

Even before you step into the doctor’s office, you can start thinking about your needs and lifestyle. Are you busy and often on the go? Have there been times you have forgotten to take your birth control? What aspects of your previous birth control worked and didn’t work for you? Along with other medical questions, these are lifestyle discussions that will help you and your health care provider decide the birth control method that’s right for you.

Women are invited to join the Let’s Go There community by visiting the campaign’s Facebook page at where they can access tips and tools on life and love, and how to prioritize this important health decision. (ARAContent) ■




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