The recent introduction of LouLou Couture at the Los Angeles Fashion Show held at the posh Traxx Restaurant inside the Union Station on Monday March 14th, was a milestone journey for creative fashion designer Lou Razon, who showcased quite a selection of her ultra “feminine and timeless” designs.
Born and raised in Manila, she initially attended the University of Santo Tomas College of Fine Arts, majoring in Interior Design, but transferred to Assumption College, where she graduated with a Bachelor of Arts in Interior Design. Further on, she pursued her studies in Fashion and CAD Design at the then California Design College, which is currently known as the Art Institute of California.
Armed with a Fashion Design Certificate, Lou Razon luckily had opportunities in mastering her craft, by working with top notched fashion designers such as Tadashi, David Meister and Black Halo.
Lou’s passion in creating her own fashion brand made her open up her first design shop in the highly – populated Filipino community of West Covina in 1997, where she focused on custom, original, “one-of-a kind” creative fashion designs for the growing selective Filipino clients in the LA area. However, after four years in that location, she decided to be more centrally accessible, not just to Filipinos but to the general fashion-conscious public as well, so she relocated her shop in 2001 to its current location in Glendale.
Though creating fashion designs for the public has made her successful in an ongoing career in itself, Lou was challenged by her mission to somehow contribute her creative talent to help assist various noble non-profit foundations, by producing fashion shows. So in 2010, she started producing charity fashion shows, benefitting non-profit organizations such as: The American Cancer Society, ABS-CBN Foundation, “Walk With Sally,” BKP California, Assumption Missions and APOGLA’s “Tots For Kids.”
Finally, by 2011 Lou realized the need of young Filipino women to learn to assert themselves and be competitive in furthering their careers, so she founded the Miss Philippines USA and produced her first MPUSA beauty pageant in May of 2012. She then has subsequently produced yearly pageants, celebrating her 5th year this 2016.
In her mission to be of assistance in promoting Filipino arts and culture, Lou Razon has recently accepted the role of Project Director of the Filipino Festival and the Ms Filipinotown events, which are sponsored by the Historic Filipinotown Neighborhood Council.
Lou encourages young women to showcase their Filipino culture by participating in these truly youthful community events.
Meanwhile, our hats off to Lou for promoting Philippine fashion not only in the Filipino community but to the mainstream market as well. Mabuhay!